Josh is The Human Avatar

Game marketing is usually one level up, and there’s a lot to learn there from those trying to capturing attention of consumers.
One campaign that has been making the rounds is APB: All Points Bulletin‘s take on The Human Avatar, a real-time experiment in identity and transformation.

During several stages, Josh, a fan chosen by APB’s online community, will subject himself to a extreme makeover: hair style, piercings, tattoos, and clothing, just as it would happen with the in-game avatar personalization tool.

With 3 stages left, the piercing episode was pretty hardcore but i’m curious about the tattoo 🙂 . Oh, and you can follow Josh’s hardships @human_avatar or check the pictures on Twitter.

I’m not much into games (time is precious) but as far as marketing is concerned, this does level up. Or are reality shows venturing into videogames?