Behavioral economics is really getting into UK ad blokes, who must be reading Nudge for breakfast. Or so it seems, with this work by TribalDBB for Volkswagen, on a lifetime journey through our expenses.

From the miniature set to the aural experience, it’s not your regular car website. Personally, i believe these personal informatics experiences are here to stay, on a ever clearer Quantified Self.

via @bohellberg