Desigual Happy Hunters

Spanish streetwear brand Desigual launched their new campaign at, based around the concept of digital happiness flashmob.
And instead of jumping on the Facebook-Twitter bandwagon, it’s all about blogs and comments, sharing a happy reply on a participant blog to win your chosen item.

You can get the picture on the how-to video below:

Only residents of Spain, France, Uk, Germany and Netherlands can apply, so no chance of getting my share of happy comments :/

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