Influentials and hashtags

Again, it’s not how many followers you have that matters. It’s how much they matter to you:

No: there was something special about the people who follow Lizz Winstead and Barracks O’Bama. There were fewer than 35,000 of them, but they were more attentive and more engaged—and maybe just funnier, too?—and it was their collective creativity that made #LessAmbitiousMovies briefly ubiquitous.

So add this finding to your hashtag playbook: getting a great hashtag in front of the right audience is more important than getting it in front of a big audience. Katy Perry’s 5.2 million followers saw #LessAmbitiousMovies, laughed, and moved on. Lizz Winstead and Barracks O’Bama’s crew of 35,000 saw it—and they made it their own.

via The science of the hashtag – Twitter Media.

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