Again, it’s not how many followers you have that matters. It’s how much they matter to you:
No: there was something special about the people who follow Lizz Winstead and Barracks Oâ€™Bama. There were fewer than 35,000 of them, but they were more attentive and more engagedâ€”and maybe just funnier, too?â€”and it was their collective creativity that made #LessAmbitiousMovies briefly ubiquitous.
So add this finding to your hashtag playbook: getting a great hashtag in front of the right audience is more important than getting it in front of a big audience. Katy Perryâ€™s 5.2 million followers saw #LessAmbitiousMovies, laughed, and moved on. Lizz Winstead and Barracks Oâ€™Bamaâ€™s crew of 35,000 saw itâ€”and they made it their own.