Right after publishing my previous post on personal media i found out about the new Made By Many project for SXSW, an mashup named Holler Gram.

Photo credits: Made By Many

An iOS application, it turns the iPad into a portable sign, as you signal to people around you what you’re about to tweet or the hashtag you’re thinking for whatever conference might be rolling at SXSW. For those guilty of making backchannel noise at conferences, you can now do it in style 🙂

From voting to sharing your favorites, there’s a lot to explore, on a perfect example that blends both social with personal media.

P.S. if that wasn’t enough, the agency did afterwards another mashup with a full page takeover that collects on a dashboard the photos taken by their atendees at the event.