Inspiration (and a Smile) changes everything

Vanessa from DDB Brasil just sent me an example of Digital Out, Interactive In.

Brastemp, a Brazilian electronics brand shows how you can be interactive with radio. The campaign was so successful that it was replicated in Portugal by a couple of radios.

The spot, that aired simultaneously in 11 major radio stations in the capital city, suggested: “Right now, millions of people at their cars, listening to the radio. All serious, sleepy, until an inspiration changes everything. We invite you to smile to the driver next to you. If he heard it, he’ll smile back …. See? Inspiration changes everything and life becomes just likeee… a Brastemp. “