Remember the HTML5 experience by Google and Arcade Fire with the Wilderness Downtown? Now it’s time for a new one, with Honda releasing The Experiment, a new HTML5 browser based game inviting players to a chain reaction by placing a set of pop-up windows in sequence.

Lots of windows and interactions across the six levels, and you can always challenge your friends to beat your score. Video below.

Agency- Wieden + Kennedy, London
Creatives: Lisa Jelliffe, Kirsten Rutherford
Producer: Dominic Tunon
Creative Directors: Chris Groom, Sam Heath
Interactive Creative Directors: Gavin Gordon-Rogers, Andy Cameron
Designer: Chris Welsby
Creative Technologist: Mike Tucker
Executive Creative Directors: Tony Davidson, Kim Papworth
Production: B-Reel