Close
Menu

Dove and the selfie made woman

Dove applies their “Real Beauty” filter to the selfie concept, inviting young girls and their mothers to publish their honest selfies at dovebeautyis.com and discuss it with #beautyis

The new campaign is based on the 8 minute documentary Selfie where director  Cynthia Wade reveals “how we have the power to redefine what is beautiful in all of us”.