Brands are turning their attention to Instagram in 2015, as Facebook’s news feed algorithm pushes them to look for other places where organic reach is still an option. The creative opportunity is still limited, with no write API or even links on image captions and not many campaigns examples besides the catalogue stunt or the usual UGC hashtag contest.
Ted Baker, the clothing retail company, explored a new creative path using photos as a participatory canvas. Every day for the following 2 weeks on their Instagram account they’ll post a new image of Ted’s SS15 range and challenge fans to screenshot the photos and use Instagram filters to reveal what’s hidden within. A clever use of the platform, further explored by regraming or commenting with #Pinch_Me for the chance to win a prize.
Agency: Poke London