My name is Armando Alves, and since 2006 i’ve curated fresh ideas for interactive creativity on this blog.

I’m currently Head Of Digital and Customer Marketing at FNAC Portugal, accountable for digital marketing and CRM activities, overseeing strategy and execution of shared and paid media channels, supporting brand health, user engagement and revenue generation

This blog is no longer updated and you can follow me at or contact me at armandoalves [at] gmail [dot] com.

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