These aren’t your ordinary noodles. They’re out of this world.

Continuing last week’s food theme, a new campaign by brazilian food brand Nissin, celebrating their Miojo noodles with a very special type of recipe: noodles cooked in space.

The space mission debuted today, with an inside view of the process to launch an unmanned to drop a capsule back to Earth, cooking the soup with atmosphere’s friction.

Agency: F/Nazca


Discover the world’s shortest cooking show

Whenever people ask me for great examples of brands on Instagram, i’m always reminded of @bartsfishtales. To promote their sustainable line of fish products, Fishtales invited chef Bart van Olphen to share his tips and recipes on 15 second videos for Instagram.

Natwerk, the agency responsible for the work, has now shared the whole case on their site (video above), so thankfully I can now reference other people to it.

Got a phone camera? You might be ready for the Oscars

At least if you’re nominated for Phonetastic, the parallel section of the Sitges International Fantastic Film Festival, taking place next October in Catalonia.  The mobile film festival is able to present its award-winning shorts from its Official and Animation sections as candidates for the Oscars®.

Here’s my selection from this year’s entries:

  • Nitro Warriors. Michael Bay could have directed this car chase (above).
  • Intrusos. Yes, you can shooting an horror movie on a smartphone.
  • Recurring Symptoms. What if every time you sneezed, you jumped a few minutes back in time?
  • Myriad, reflecting on the boundaries between the imaginary, the symbolic and the real.
  • Sunshine for Breakfast. A stop motion Clockwork Orange in Comic Sans.

Nice work from pocket size movie directors, showing that it’s not the size of your camera that matters 🙂

Fashion Like: the real Page Like ad

DM9 and fashion retailer C&A from Brasil, partnering with Microsoft and mobile carrier Tim, created the true “Page Like Ad”.

By placing a circuit board with a chip on a magazine, when a user interacts with the ad by “liking” it, the signal is sent to a display on a shopping mall, showcasing the most liked fashion looks.

Storytelling for a Post-PC world

With mobile eating the world, creativity will gradually move from the desktop, tablets being the natural choice. Storytelling on mobile can go beyond Bitstrips, Instagram or Vine, with more options for mixed media.

Storehouse: media storytelling on mobile

Screenshot 2014-01-16 21.39.02

Storehouse launched today on the App Store, allowing you to combine photos, videos, and text to tell a more meaningful story.

You can bring in photos (limited to 50) and videos (30 seconds) from your Camera Roll, Dropbox, Flickr, and Instagram.


Screenshot 2014-01-16 21.40.41

It’s easy to resize, reorder or crop media assets on your iPad, saving stories as draft and sharing by email, Twitter or Facebook. Stories and users can only be discovered on the app, but you can check a few examples such as Island Obsession or A case against Umbrellas.

Storehouse feels a lot like Medium or Cowbird, with a head start thanks to their platform choice. Do you know of more apps for storytelling on mobile? Share them on the comments.