After posting about GIFerator, here’s another campaign pushing this old format into new places. For Netflix France, Ogilvy created a digital outdoor campaign made entirely with GIFs, showcasing their most popular series and adapting the message to the medium.
Pushing even further, some of the outdoors featured GIFs responding to current news or even weather conditions, a sign that real time marketing is going beyond social media.
The yellow brick road to the Internet Of Things is becoming a lot more fun, as we leave the realm of technology novelty and start to create experiences based on human metaphors. Such is the case of Dorothy, a physical trigger making your phone smarter.
By clicking your heels, you can get an Uber ride, make a dummy phone call or text your location to friends. The device, created by iStrategyLabs, is powered by LightBlue Bean, an Arduino micro-controller with a built in Bluetooth chip, accelerometer, and coin cell battery and pairs with an iOS app.
From someone who uses Chromecast and Apple Tv often, i wonder what happens if these behaviors go mainstream. TV is ripe for disprution, but advertisers are yet to shift their budgets accordingly (though some contrarian thinking is required).
Marketo’s research from July shows how a majority of consumers would happily cancel their cable subscriptions for a more robust offer of online video content (Netflix ahead of the curve here) with several behavior challenges ahead, the main one regarding how we’re used to consume mostly short length online video content.
Emerging behaviours (Roku, Apple TV, Chromecast, Netflix) are the canary in the coal mine. It’s up to advertisers to collaborate with the the new YouTube ecosystem (infographic below) and figure out how to balance their priorities to current and future audiences.
The NFL season is back and so is EA Sports Madden 15, and this time they’re not playing nice. It’s trash-talk time with Giferator, an animated GIF generator where you celebrate great plays or just have a little fun humiliating your opponents.
From video game footage, Ea Sports, Google and agency Grow Interactive, created a live stream of memes, showing that even a 27 year old tech can grab the attention of today’s Madden NFL players.
You can create your own by choosing an NFL team, then a specific play, then a background for your GIF, and finally a message.
Now, when can we get one of these for real football ?
Whenever people ask me for great examples of brands on Instagram, i’m always reminded of @bartsfishtales. To promote their sustainable line of fish products, Fishtales invited chef Bart van Olphen to share his tips and recipes on 15 second videos for Instagram.
Natwerk, the agency responsible for the work, has now shared the whole case on their site (video above), so thankfully I can now reference other people to it.