Brands are turning their attention to Instagram in 2015, as Facebook’s news feed algorithm pushes them to look for other places where organic reach is still an option. The creative opportunity is still limited, with no write API or even links on image captions and not many campaigns examples besides the catalogue stunt or the usual UGC hashtag contest.
Ted Baker, the clothing retail company, explored a new creative path using photos as a participatory canvas. Every day for the following 2 weeks on their Instagram account they’ll post a new image of Ted’s SS15 range and challenge fans to screenshot the photos and use Instagram filters to reveal what’s hidden within. A clever use of the platform, further explored by regraming or commenting with #Pinch_Me for the chance to win a prize.
Whenever people ask me for great examples of brands on Instagram, i’m always reminded of @bartsfishtales. To promote their sustainable line of fish products, Fishtales invited chef Bart van Olphen to share his tips and recipes on 15 second videos for Instagram.
Natwerk, the agency responsible for the work, has now shared the whole case on their site (video above), so thankfully I can now reference other people to it.
An iOS application, it turns the iPad into a portable sign, as you signal to people around you what you’re about to tweet or the hashtag you’re thinking for whatever conference might be rolling at SXSW. For those guilty of making backchannel noise at conferences, you can now do it in style 🙂
From voting to sharing your favorites, there’s a lot to explore, on a perfect example that blends both social with personal media.
P.S. if that wasn’t enough, the agency did afterwards another Instagr.am mashup with a full page takeover that collects on a dashboard the photos taken by their atendees at the event.