A Twitter race for Citroën

If you’re in the Netherlands and use Twitter, tomorrow you’ll have a chance to win a brand new Citroën DS5.

Euro RSCG Amsterdam and Perfect Fools claim to have created the world’s first Twitter Race for Citroën, with users tweeting the driver into where to go next.

The livestream will be on Citroën’s Netherland Facebook page and you can follow the updates on their Twitter account.

Now we just to need make this happen on reality shows. Just kidding.

Source: Perfect Fools

The Socrates of San Francisco

One of the best ways to empower ou creativity is to stand on the shoulder of giants. From David Ogilvy to Hegarty there’s plenty to choose from.

Yet, there’s one an advertising agency founder that has been forgotten, that 50 years ago was already discussing issues like sustainability or escort bayan interconnectivity. Oh, and he also brought to San Francisco an obscure canadian academic named Marshall McLuhan.

The giant i’m writing about is Howard Luck Gossage. A critic but also reformer of the advertising industry, his thoughts are remarkably modern and fit to our interactive age:

“The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad.”

“Our first duty is not to the old sales curve, it is to the audience.”

“Copywriters are very strange people who have only reached copywriting after eliminating every other means of making a living through writing”

“If you have something pertinent to say, you neither have to say it to very many people –only to those who you think will be interested–nor do you have to say it very often. How many times do you have to be told that your house is on fire?”

“First, what is the difference between seeing an ad on a billboard and seeing an ad in a magazine? The answer, in a word, is permission”

“To explain responsibility to advertising men is like trying to convince an eight-year-old that sexual intercourse is more fun than a chocolate ice cream cone.”

To revive  the thoughts of this great ad man, young british director Ashley Pollak has launched a crowdfunding effort to make a documentary about his life. Donate at http://www.indiegogo.com/hlg and get your perks suchs as being one of the first to appear in the credits or your own private screening session. And it’s cheaper than his book on Amazon.

“In which a guy clearly does not set out to change the world, but does so, then denies he ever did, and has a whole bunch of people over for drinks who will all go on to become famous and miss him for the rest of their lives” — Jeff Goodby

Back

After 5 years, this blog had his first long break. From building a new social media team at Fullsix, giving workshops, writing for publications, being guest speaker or just letting life happen, something’s gotta give and blogging was the one of the victims.

Comeback

So much that i even considered ending the blog, but when reminding myself what it was like back in 2006, the blogging bug came moda back again. The previous months i’ve tried to write long form posts that went beyond the simple Tumblr, but it turned out harder to keep a regular frequency. On this comeback, i’m going back to the roots, highlighting interactive campaigns and focusing more on social media.

For those few who haven’t unsubscribed the blog (and still love Google Reader, despite the recent changes), thanks for sticking by. And let me know what else would you find interesting for me to write about at A Source Of Inspiration.

Radiolab Hyper Audio Player

WNYC’s RadioLab is a radio show at NPR (which includes another favorite, This American Life) that did a few days ago an episode on ‘Desperately Seeking Symmetry’.

If the above gorgeous piece of film wasn’t enough, now follows Radiolab Hyper Audio Player, based on the same episode.

Henrik Moltke took the amusing conversation of radio hosts Jad Abumrad and Robert Krulwich, built a custom HTML5 player, mixed it with Popcorn.js (a javascript framework for multimedia assets) and added the collaborative features of Soundcloud, the music sharing platform.

If we’re used to think of semantics regarding hypertext, this experiment ‘shows’ how this semantic value can be added to multimedia content. For instance, when a comment or image is added by Rabiolab on Soundcloud track it generates the corresponding visual cue on the player, incorporating Creative Commons images. Another feature uses one of Henrik’s experiments Hyperdisken, to get the show transcript.

Interactive creativity is not only about visual; sources can be found in audio also.

Advertising Propagation Interface

Somehow i found an opening on my busy schedule as Head Of Social Media at Fullsix to deliver a talk this weekend at SWITCH Conference.

To excuse myself for lack of preparation, i’ll share the original presentation, with presenter notes so you could get a few more ideas about Advertising, Propagation and the importance of Application Programming Interfaces. Below, the SlideShare version.

And congratulations to Ricardo and his team for pulling such a great event.

Sweet Holler Gram

Right after publishing my previous post on personal media i found out about the new Made By Many project for SXSW, an Instagr.am mashup named Holler Gram.


Photo credits: Made By Many

An iOS application, it turns the iPad into a portable sign, as you signal to people around you what you’re about to tweet or the hashtag you’re thinking for whatever conference might be rolling at SXSW. For those guilty of making backchannel noise at conferences, you can now do it in style 🙂

From voting to sharing your favorites, there’s a lot to explore, on a perfect example that blends both social with personal media.

P.S. if that wasn’t enough, the agency did afterwards another Instagr.am mashup with a full page takeover that collects on a dashboard the photos taken by their atendees at the event.


Crossing the Media: from Mass to Social, from Social to Personal

For those who’ve been around before the dot-com crash, you’ve probably remember those first days, with portals, vortals and the whole remediation of mass media to the web was dominant. Brochureware (brochures repurposed as websites) and directories were abundant and brands began a gold race to a different medium, expecting the masses would follow along.

That didn’t work, as McLuhan’s “the medium is the message” was mostly fit for a broadcast age. Enter the Cluetrain Manifesto, Tim O’Reilly’s web 2.0 and a new conversation age: from mass media to social media.
With this new communication paradigm, people shape the medium: from Twitter lingo to collaborative platforms, media became social, with many online citizens entering the conversation.

cross media
Photo by purplemattfish CC BY-ND 2.0

Paper.li, The Daily, Flipboard or even your regular iGoogle are the first wave of personal media, with users and algorithms adjusting the media stream. These new personal media platforms draw upon mass media and social media (our social graph to be more precise) and combine them to create personal dashboards with our own set of preferred media.

We’ve come a long way, from blogs to new forms of publishing such as Storify. To truly become the media, both producing and curating our own content, a new kind of service that adjusts the output to our media habits should appear.
Update: it’s rather telling than one of the few ways of making something go viral is to make it personalized. From Elf Yourself to Uniqlo’s UTweet, there’s plenty to choose from.

The question these days is: will it come from Facebook or from Google? Considering that we’ve been crossing the media the past decade, I for one would appreciate that publishers took the lead. Both the Guardian and the New York Times have been brave enough to experiment, but considering the mass media potential for online video and the upcoming TV platforms, i wouldn’t be surprised if some major network decides to take a radical leap for the next decade. If they don’t, Google will disrupt as usual.

Personal media and the platforms to aggregate/create it are worthy of more attention than the social media echo chamber. Yes, we’re social beings. But we’re also individuals, searching for better ways to cope with our desires, interests and yes, media. And as we cross our media, we atomize it: more personal, smaller but always part of a bigger system. So, where’s my media microscope?

Notes for Week #07

Trying a new thing, highlighting several worthy links caught on the web and short comments on the topics of the week that aren’t worth a full post.

Porsche thanks a million times.

Instead of a lazy promotion or coupon, Porsche made me feel awesome.

Marshall McLuhan speaks for his 100th birthday.

A series of recorded interviews an talks by one of the most influential communication theorists. And amazing how most of it still makes sense nowadays.

Apple and Google playing the app paywall game.

And the only ones loosing are the publishers. Suckers. How about they finally come to their senses and start thinking seriously about building their own attractive platforms?

IBM’s Watson wins at Jeopardy, identity by Joshua Davis

http://www.youtube.com/watch?v=WIKM732oEek

What’s next? A Ronald McDonald robot playing The Biggest Looser?

Search is becoming (even more) social.

Something that i’ve been long pitching to clients as one of the key issues of why social is important. Now it’s official. There you have it, Stowe.

And somewhat related, here’s a new buzzword: FSO, Facebook Search Optimization.

SoDA 2011 Digital Marketing Outlook

A great job from the Society Of Digital Agencies.

The 2011 Digital Marketing Outlook (DMO) study, conducted by SoDA and its research partner, AnswerLab, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example the study discovered that 80% of marketers plan to increase the volume of digital projects in 2011 with 43% planning to decrease traditional paid media investments

Source: SoDa blog

Homeopathy: there’s nothing in it

On the early days of this blog, i intended to cover all kind topics, from comics to science. Debunking Astrology was one of the first posts, where the skeptic in me showed off. Even if i don’t take a public stance against pseudo science as often as i should, some things should be exposed, with homeopathy as one of the main offenders to science.

That’s why i’m supporting the 10:23 Campaign, joining next Saturday a Global Overdose to expose homeopathic remedies as in fact worthless. People in more than 60 cities all over the world will join to ingest an overdose of homeopathic pills, and since those remedies don’t have any active ingredient and work as a pure placebo, you should get the point of what homeopathic products are good for.

In Lisbon, we question how the official drug administration, Infarmed, considers these pills as valid farmaceuticals to be sold along with antibiotics or birth control pills. If you’d like to expose this scam, come and meet us next February 5th, at 10:23am at Jardim do Príncipe Real, Lisbon.

You can find out more about 10:23 in Portugal on their blog or Facebook or join the global campaign at http://www.1023.org.uk/.