Social Media Statistics for Portugal

After being asked by several friends and clients on the latest country data for social media in Portugal, and realizing there was no shared information or interest by platforms on sharing the stats, the best thing to do is to post some information here. Please note that this is a first draft, based on data i had readily available, and hopefully more people can contribute to this resource.

Social Networks

  • 66.2% of Internet users follow brands or companies on Social Networks (source: Marktest)
  • 85% have used social networks on mobile (source: Marktest)
  • 36% of organizations use at least one form of social media (source: Eurostat, 2013)
  • 9% of organizations have a formal social media policy  (source: Eurostat, 2013)

  • 6%  of organizations have a blog or microblog  (source: Eurostat, 2013)



  • 94,6% penetration  (source: Marktest, 2013)
  • 5,100,000 active users
  • Average daily visit: 48 min
  • 38% on desktop, 57% on desktop and mobile, 5% on mobile only
  • Daily Reach: 3.5 M

Source: Facebook Internal Data, Country Snapshot, 2013

Screenshot 2014-02-18 22.37.08



  • 470k uniques/month (source: Comscore, February 2014)
  • Penetration: 18%


Estimated penetration in 2014 (Fullsix data): 20%


  • 603 M uniques / month (source: Comscore, Feb 2014)
  • 171,000 daily visitors
  • 58MM minutes
  • 212MM pages views

Source: Comscore and Tumblr, December 2013


  • 147k uniques/ month (source: Comscore, Feb. 2014)


  • 34% penetration (source: Marktest, 2013)

Estimated uniques: 130k; source: Gplusdata, January 2013


  • 38,9% penetration  (source: Marktest, 2013)


  • 30,9% penetration  (source: Marktest, 2013)
  • 1,5 million users, 244k active/month (source: Linkedin, 2013. via Virginia)
  • 1,1 million uniques / month (source: Comscore, Feb. 2014)
  • 905,000 uniques /month (source: Comscore, 2012)
  • 10.8 average minutes /visitor (source: Comscore, 2012)

  • 560k uniques/ month (source: Comscore, Feb. 2014)


  • No official data

Estimated 150k estimated users, 80k uniques / month,  January 2013

Please share your sources and links on the comments below, so we can build the obligatory infographic 🙂

Lee Clow’s Beard

Once upon a time, a Twitter account was born, with almost daily musings on advertising and facial topiary. Then, a book happened. And an app. And even legendary ad man Lee Clow spoke about it.

Oh, just follow the damn thing:

A Twitter race for Citroën

If you’re in the Netherlands and use Twitter, tomorrow you’ll have a chance to win a brand new Citroën DS5.

Euro RSCG Amsterdam and Perfect Fools claim to have created the world’s first Twitter Race for Citroën, with users tweeting the driver into where to go next.

The livestream will be on Citroën’s Netherland Facebook page and you can follow the updates on their Twitter account.

Now we just to need make this happen on reality shows. Just kidding.

Source: Perfect Fools

Inside The Human Race 10k

Nike. Racing. Twitter. Voice recognition.
Oh, just watch the video.

Using an iPhone strapped to their arms and an earphone, simply by pressing a button, the runners were able to share their experiences with the world in real time. The voice message was turned into a text message that was automatically published at, in their Twitter accounts, and banners on sports vertical portals and news sites.

Good run by BBDO Argentina.

Are you still on Twitter, @nielsenwire?

After all, it’s been one month since you questioned the long term sustainability of Twitter, so I wonder if you actually stood longer than what you claimed on your research. By now, if your 60% Twitter churn rate was really credible, there was a pretty good chance that you were no longer microblogging. But look, you’re still around and have been pretty active the past weeks.


Asking the right questions

Jonah Lehrer in “How we Decide” explains the way audience research is flawed: when presented to the pilot shows of Hill Street Blues or Seinfeld, focus groups reacted with bad reviews, on what was mostly a response against novelty. On this particular behavior, Brian Graden of MTV Networks rightfully says “Quantitative data is useless by itself. You’ve got to ask the data the right questions”.
The main concern when judging similar situations should be “to sort through these emotion mistakes so he or she isn’t misled by the audience’s first impression. Sometimes people like shows that actually stink and reject shows that they grow to enjoy”.
As with Twitter, people might not always get things on their first time, but it will grow on them, they’ll get used to it and eventually find their own way to enjoy it. Oh, wait: that’s the whole story of the Internet.
Nielsen is acting like TV exec that misinterpreted the data. From the fact that most of the Twitter traffic is done by the API on desktop or mobile applications to the hidden truth that many people do comeback a few months later (see graph below), I felt misled when reading the original link-baiting report that lacked any careful analysis, and when later clarifying the report (i wonder why), they still kept comparing apples and oranges.

Understanding the Twitterverse

Nielsen did a fine job of getting the data, but showed their lack of knowledge about the Twitterverse (the twitter universe, both the ecosystem and the platform).
The service itself is low on friction, which explains part of the dropout rate. But if you think closely and have been around on Twitter for a while you realize that many of these dropout users are lurkers, spammers, pseudo-consultants, squatters, etc. They seek instant gratification and are all about their narcissistic broadcasting practices. No wonder the top 10% of prolific Twitter users accounted for over 90% of tweets.

Source: TechCrunch

The platform also hides many of the massive usage from desktop or mobile users. Ask any user that has been using the service for longer than one month and they’ll tell you they mostly use Tweetdeck, Twhirl, Nambur, Twiterific or the sorts. Realizing that users are more active once they learn about these tools, Twitter now promotes apps on the sidebar, a win-win for both developers and the service.
It’s been said before that the “what are you doing” claim is so not about Twitter as it has changed the way people interact using the web, being simple but versatile enough to be used in multiple ways, with a level activity that surges ahead of some high level websites like NYTimes or Digg. Beginners feeling the service is over simplistic and mundane, it’s kind like asking on late 90’s regarding mobile phones, “Why would I ever carry a phone around when I have one in my kitchen?”, as Biz Stone says.

No Media Hype to see here, move along

I’m being a bit too negative on Nielsen, but perhaps that’s because i’ve seen great web services being misunderstood by the ad media, that loves to have a good startup bloodbath.
Media hype has already caused their share of problems to ideas like OLPC or Second Life, but other products and companies like Google or Facebook have managed to float above this by focusing on people and building great products. If Twitter keeps focusing on building a great product, supporting the ecosystem and letting on thousand apps bloom, they will get by this kind of FUD (fear, uncertainty and doubt) and then achieve mainstream adoption.

Old media will keep having a vetted interest in downplaying the importance of digital communication, from reports about the bad consequences of social networking to the cyber-bulling threat. New technologies are hard to understand at first, but as they get adopted and new behaviors more widespread, Twittering will soon turn into a common verb. Just google it.

The Evolution of Twitter Power 150

Many thanks for all the (unexpected) interest on Twitter Power 150. The response was way beyond my initial expectations, with many users finding it a great resource to start following Twitter users who write about marketing and advertising.

With over 60 comments and hundreds of ReTweets, it grew to a meme dimension. Unfortunatelly i really didn’t saw all that coming, and having planned a whole weeked in the mountains, totally unplugged, surprise hit me when i checked my mail and stats this morning.


For now, i’ve hosted the domain with a static version of the original post, but as suggested by Marc And Joseph Jaffe, i’m thinking already on a live version with real time updates. If any Twitter ranking services are interested in supplying the rank, please contact me (or i’ll figure out the algorithm myself).

The folks at CleverCogs also kindly registered the Twitter profile @Power150 (convenient, as i was offline). Marjolein migrated today the account to me, so you can also check what Power150 is doing, with possible integrations with the Twitter API on Which brings me to the most important part of this post:

What are your ideas for the future of Twitter Power 150? What are the requested features? Would you change anything?

From a Twitter Auto Pack (group follow all the featured users) to an RSS feed with the latest tweets, the ball is on your side, with a chance to choose what will be the next release of Twitter Power 150.

P.S.: Thanks for all those who followed me @armandoalves. On the updated ranking (offline) i jumped to #101.

Twitter Power 150

Todd Andrlik created the Power150 Ranking, now run by Advertising Age, featuring the top English-language media and marketing blogs in the world. With ranking and authority in Twitter causing quite a discussion a few weeks back, i decided nonetheless to have a shot and create the Twitter Power 150, based on the original ranking.

With over 800 bloggers it would be really hard to track down all the twitter profiles, so i focused on the top 300 and with the help of Twitterank and Dapper, and partly inspired by Mack Collier’s Top 25 Marketing & Social Media Blogs, here’s the January 2009 list for the top 150 twitter users with advertising and marketing blogs:


1 PR Squared @TDefren 253.26
2 Web Strategy by Jeremiah @jowyang 243.59
3 PR 2.0 @briansolis 238.85
4 Social Media Explorer @jasonfalls 231.66
5 Groundswell @charleneli 229.72
6 BlogWrite for CEOs @debbieweil 217.25
7 Micro Persuasion @steverubel 215.08
8 Strategic PR @prblog 215.06
9 jaffe juice @jaffejuice 214.71
10 Online Marketing Blog @leeodden 214.24
11 Twist Image @mitchjoel 213.76
12 Web Ink Now @dmscott 209.57
13 marketing ideas online @jimkukral 208.65
14 Church of the Customer @jackiehuba 208.4
15 Damn, I Wish I’d Thought of That! @Sernovitz 207.99
16 Influential Marketing Blog @rohitbhargava 207.29
17 Connie Bensen @cbensen 205.76
18 Personal Branding Blog @danschawbel 204.25
19 Consumer Generated Media @pblackshaw 204.11
20 GrokDotCom @TheGrok 204.05
21 Like It Matters @brianoberkirch 203.71
22 socialTNT @SocialTNT 203.55
23 ProBlogger @ problogger 202.32
24 HubSpot Internet Marketing Blog @hubspot 198.44
25 OnlineMarketerBlog @MarketerBlog 197.81
26 Marketing Nirvana @mariosundar 197.47
27 Occam’s Razor by Avinash Kaushik @avinashkaushik 192.63
28 [] @chrisbrogan 192.19
29 Being Peter Kim @peterkim 192.15
30 The Flack @peterhimler 192.14
31 POP! PR Jots @jspepper 190.72
32 Movie Marketing Madness @CThilk 190.07
33 Global Neighbo[u]rhoods @shelisrael 189.99
34 Inside the Marketers Studio @dberkowitz 189.56
35 Noah Brier @heyitsnoah 188.76
36 Duct Tape Marketing @ducttape 188.08
37 Every Dot Connects @conniereece 187.64
38 hyku | blog @hyku 187.16
39 @ericfriedman 186.38
40 Future of Social Everything @Furrier 184.67
41 Marketing Pilgrim @andybeal 184.39
42 ConverStations @mikesansone 183.34
43 Andy Wibbels @andymatic 183.3
44 Digital Influence Mapping @ jbell99 182.48
45 Forrester’s Marketing Blog @forrester 182.36
46 The Social Media Marketing Blog @scottmonty 181.61
47 Marketing Profs Daily Fix @MarketingProfs 181.52
48 Rex Hammock’s weblog @r 181.32
49 That Canadian Girl @vero 180.87
50 Communication Overtones @kamichat 179.88
51 russell davies @russelldavies 179.37
52 NowSourcing @nowsourcing 179.13
53 CenterNetworks @centernetworks 178.32
54 Beth’s Blog @kanter 177.83
55 After the Launch @shama 177.08
56 Media Orchard @orchardo 176.1
57 Young PR @paullyoung 174.9
58 Decker Marketing @samdecker 173.87
59 The Marketing Spot @themarketingguy 173.38
60 Crenk @crenk 171.87
61 Better Communication Results @leehopkins 171.74
62 Buzz Marketing for Technology @PaulDunay 171.55
63 Copyblogger @copyblogger 170.89
64 Neuromarketing @rogerdooley 170.41
65 Krishna De’s BizGrowth News @krishnade 170.33
66 My Name is Kate @mynameiskate 169.63
67 a shel of my former self @shel 168.53
68 bad banana blog @badbanana 168.31
69 Dave Fleet @davefleet 168.11
70 @jangles 167.87
71 PitchEngine @pitchengine 167.69
72 Paul Isakson @paulisakson 167.08
73 Strumpette @amandachapel 166.48
74 The Social Customer Manifesto @ccarfi 166.11
75 Logic+Emotion @armano 166.02
76 Collective Conversation @DoctorJones 165.55
77 PR Works @DoctorJones 165.55
78 ShoeMoney @shoemoney 165.53
79 Super Affiliate Zac Johnson @moneyreign 165.51
80 Inbox Ideas @aweber 165.21
81 Pro PR @thornley 164.32
82 Marketing Begins At Home @davidparmet 164.22
83 adfreak @adfreak 162.07
84 Servant of Chaos @servantofchaos 161.12
85 Phil’s Blogservations @philgomes 160.47
86 Drew’s Marketing Minute @DrewMcLellan 160.16
87 Blogging Me Blogging You @edlee 159.14
88 Building Relationships Through SMM @jacobm 159.05
89 Get Elastic @roxyyo 158.97
90 Faster Future @davidcushman 158.84
91 Future Visions @jonburg 158.78
92 Ignite Social Media @brianchappell 158.53
93 A PR Guy’s Musings @stuartbruce 158.4
94 Todd And = Marketing & Media @toddand 157.25
95 Sugarrae SEO Blog @sugarrae 157.08
96 Friday Traffic Report @bendtheweb 156.9
97 Buzz Canuck @SeanMoffitt 156.73
98 advergirl @leighhouse 156.66
99 BrandFlakesForBreakfast @darrylohrt 154.98
100 Techno//Marketer @mattdickman 154.4
101 Brains on Fire @spikejones 154.15
102 A New Marketing @mattjmcd 153.98
103 Make The Logo Bigger @mtlb 153.5
104 Canuckflack @canuckflack 153.42
105 Junta42 @juntajoe 152.73
106 The Buzz Bin @GeoffLiving 150.81
107 The Marketing Technology Blog @douglaskarr 150.39
108 Greg Verdino’s Marketing Blog @gregverdino 149.31
109 American Copywriter @americopywriter 149.25
110 The Viral Garden @MackCollier 147.95
111 Chris Garrett on New Media @chrisgarrett 147.59
112 Conversational Media Marketing @pchaney 147.4
113 Niche Marketing @AndyBeard 147.35
114 Gauravonomics Blog @Gauravonomics 146.73
115 Emergence Marketing @fgossieaux 146.62
116 What’s Next Blog @whatsnext 145.83
117 Diva Marketing Blog @TobyDiva 145.79
118 Corporate PR @ealbrycht 144.82
119 aimClear Blog @aimclear 144.81
120 Blogstorm @patrickaltoft 144.81
121 Adrants @adrants 144.08
122 Experience Manifesto @lbbinc 143.89
123 Brand Autopsy @BrandAutopsy 143.03
124 Modern Marketing @cherkoff 142.64
125 Church Relevance @kentshaffer 140.92
126 bizsolutionsplus @LewisG 140.54
127 Yoast – Tweaking Websites @jdevalk 140
128 The Future Buzz @adamsinger 139.66
129 Life Moves Pretty Fast @nylonmeals 138.89
130 Adspace Pioneers @juliancole 137.2
131 PR Blogger @stedavies 134.18
132 Dan Zarrella @danzarrella 133.81
133 Marketallica @ozguralaz 132.95
134 Cross The Breeze @crossthebreeze 132.37
135 @andrewwee 132.26
136 From the Head of Zeus Jones @adrianho 132.19
137 CrapHammer @passitalong 132.01
138 DirectorTom @thomasclifford 131.81
139 PersonalizeMedia @GaryPHayes 131.55
140 Get Shouty @katiechatfield 130.78
141 The Bad Pitch Blog @laermer 130.45
142 Small Business SEM @mattmcgee 129.88
143 Small Business Branding @veraraposo 129.87
144 Seth’s Blog @sethgodin 128.88
145 Conversation Agent @ConversationAge 128.23
146 The Marketing Fresh Peel @FreshPeel 127
147 WATBlog @watblog 125.72
148 CK’s Blog @ckEpiphany 125.63
149 Talent imitates, genius steals @faris 123.98
150 ReveNews @djambazov 123.95

The sweet irony is being left out of the list, with a close call at #156. So, you know the drill: if you appreciated the hard work (i had to visit each blog to get the usernames i didn’t follow already), start by following @armandoalves and help me reach the top 150.

The PHP script that parsed the Power150 OPML file was programmed in less than 1/10th of the time it took me to figure out all the twitter profiles, so feel free to comment  if your blog is on AdAge’s Power 150 and you would like to be added to the remaining 700 profiles.

I had a few surprises along the way, with nearly 20% of the 300 parsed blogs not having a Twitter account and having to decide which profile to rank on multi-author blogs (i ended up choosing the user with most followers). Also worthy of notice is the inverted pyramid for SEO/SEM blogs. In the end, Twitter is more conversational and not very friendly for “get rich today” tweets, and that gets reflected on the top tweeple listed.


Seems the list is getting some buzz, and it starts to makes sense to build a live ranking.that hopefully will be at: http://www.